McDavid

McDavid, a long-time leader in sports medicine gear, was having issues with conversion rates and a website experience that didn’t represent its brand and new technologies. After a massive navigation and taxonomy overhaul, along with a new visual, brand-focused experience, we’ve managed to increase conversion rates by 70%.

Role: UX Lead, Art Director

Deliverables & Activities: Competitive analysis, discovery and design workshops, taxonomies, wireframes,